The Best of Asset-Map: The Top 10 Most-Read Blogs of 2020

This year certainly has been one for the books. Among the heap of 2020 memories you would rather just forget, there have been a few bright spots, and we hope the Asset-Map Blog has been one for you. 

From improving advisor retention rates and winning prospects to the latest in product features and industry best practices, we shared over 100 articles throughout the past year to help keep you informed.

Here’s a roundup of our 10 most read articles from 2020:

1. Why Financial Advisors are Leaving the Industry - And What We Can Do About It

Industry retention rates for advisors after their first four years have fallen to 25 percent. In our top read blog, we break down the issues, including onboarding and training, as well as the solutions, such as building confidence and providing the right tools, to help your rookies become veterans.

2. How to Win Prospects During a Crisis

Nationwide lockdowns, up-and-down stock market, remote-only access to most prospects and clients – these are just a few of the ways the COVID-19 pandemic forced advisors to adjust to a new reality to keep your business on track. To help you tackle the new challenges, we compiled this article full of tips to boost your prospecting strategies, mine your current list of clients for referrals, and inspire more engagement.

3. How to Set Funding Goals for What Matters to Clients

As advisors, it isn’t enough to just help your clients set a goal. You need to visually demonstrate their path to progress in order to help keep them going. In this popular article, we show you how you can do just that using Target-Maps.

4. Asset-Map Announces Virtual Advisor Technology Showcase, AdviceTech.LIVE

This announcement of AdviceTech.LIVE, our inaugural virtual conference featuring 20 market-leading fintech firms, got a lot of attention. That excitement resulted in more than 700 registrants who joined us to learn from the industry’s top fintech executives and their organizations during panel discussions, virtual booths, and group demos.

5. Product Update: Beneficiary Report for Asset-Map Professional Subscribers

In late January, we revealed that our product release would make the Beneficiary Report available to all subscribers on the Professional plan. In this blog post, learn how this report can be especially impactful during estate planning conversations to illustrate potential funding gaps. Read more here.

6. Hemingway Wealth Uses Asset-Map and eMoney to Generate Robust Client Conversations

Veteran advisor and eMoney user Eric Hemingway added Asset-Map to his technology stack to use during meetings so he could ensure clients were tracking better, while also helping him easily collect information on both new and existing clients. Check out his full story and how his firm has found success.

7. How to Use Asset-Map Stencils: A Complete Guide

Asset-Map Stencils give advisors the ability to overlay placeholders representing different assets, insurances, liabilities, and incomes on Asset-Map Reports – and help clients compare their financial picture to their peers. We’re excited to see that this step-by-step guide on how to leverage this time-saving tool has proven to be so popular and helpful.

8. Asset-Map Recognized as Top Specialized Planning Application at the 2020 Wealth Management Industry Awards

Asset-Map was named the Top Specialized Planning Applications category at September’s WealthManagement.com Industry Awards for insurance and disability planning instruments. It was an honor to be recognized, and we remain committed to helping and encouraging advisors to be proactive in discussing disability with clients.

9. Product Update: Adding Property and Casualty Financials to an Asset-Map

To help advisors engage clients in important insurance-related conversations and better assess a client’s overall financial fitness, we added the ability to apply Property & Casualty financial tiles to an Asset-Map in our July product release. Learn more about this tool and how to use it.

10. Best Interests Regulation Success is in the Facts

When it comes to suitability audits and best interests standards, traditional customer care is not enough. In this final most-read article of 2020, we tackle why and how advisors must commit to installing a repeatable, fact-finding process to avoid exposing themselves to legitimate or frivolous complaints of failing in their fiduciary duty.

Want to start 2021 on the right foot? Forget resolutions. Schedule a demo of Asset-Map and see how you can help your clients see the full financial picture to make better decisions.