Asset-Map: A Powerful Tool to Organize Client Relationships and Finances (David Leo, Advisor Perspectives)

Asset-Map: A Powerful Tool to Organize Client Relationships and Finances by David Leo, Founder, Street Smart Research Group, LLC

[This article was originally published on Advisor Perspectives]

Asset-Map can be one approach that delivers the clarity, understandability, and effectiveness that many clients and financial advisors want. The literal beauty of Asset-Map is that it presents a single page, visualization of a client’s financial life. It may not address the complexities of an ultra-high-net-worth client, but for the vast majority of investors at almost any level of wealth, modest to high-net-worth, this is a beautiful tool for its accuracy, efficiency, completeness, simplicity, flexibility, ease of preparation, as well as its depth and breadth.

Because of its ease of preparation and clear and complete visualization, financial advisors can use Asset-Map as a significant enhancement in their business development efforts.

An Asset-Map report can go from draft to “final” in perhaps an hour or less working with the prospect or client interactively, providing a significant opportunity for building and deepening the relationship. Open issues and concerns allow for discussion opportunities to develop a client's life-centered financial plan.

Asset-Map is a comprehensive financial planning support process and tool. It offers completeness, simplicity, clarity, and ease of preparation.

Asset-Map offers flexibility and an ability to interactively make changes and show the results in seconds without the lengthy reports that often are left unread and on shelves forever.

Asset-Maps can be generated for every client and prospect meeting because of their ease of use and modification.

Finally, the Asset-Map site contains tools, documents, formats, and ideas along with a search capability that is easily accessible. I have found it has a competent, friendly, and helpful support staff that is honestly there to help users answer questions and improve their use of the offerings. They have many videos starting with, “How to Introduce Asset-Map in a Meeting.”

Adam Holt founded Asset-Map about 13 years ago and has been a principal and financial professional in the Philadelphia area for over 20 years, having built a highly successful financial advisory practice.

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